Urban Set Bride | Feature Friday Series | Richmond, Va


For my first feature friday series I knew exactly who I wanted to feature. And these lovely ladies said yes!!!

Urban Set Bride is AH-mazing brides!! Seriously if you haven’t visited just a bridal boutique, please reach out to Urban Set. This little bridal shop was my ONLY choice as a bride myself. I knew I loved the feeling of comfort, home, and I felt like family when I left. And true story, they even made my childhood best friend want to be a bride, when she was planning to elope…..that makes a huge statement to me alone!! So…..yes I am proud to say I am an Urban Set Bride myself and my experience was beyond amazing for trying on dresses and feeling like bride. And it was SUPER FUN!!!

What sets you apart from other bridal stores: ” We only allow one appointment at a time, and every client deserves that experience no matter what their budget is. We offer a different selection, without being too overwhelming. We pay attention to trends, but still has classic gowns. The bride will come in and meet the owners instead of a worker on commission (David’s Bridal). We wanted to offer one appointment at a time to have a family feel. Our brides come in as strangers and leave as family. We offer plus size, small budget. Other bridal shops focus on high budget, typically white, and folks that have deep pockets. We are a no pressure salon, suggest the bride to look at other shops before deciding on a gown.”

“Your wedding is an awesome day and you should enjoy being a bride. We want to remove a stigma of ‘other’ women that want to feel awesome. ”

How is it being a mother daughter team: “Can’t imagine working with another person. It has its ups and downs. It is a whole another level of trust, and forces us to communicate and trust each other. We definitely lean on each other as it is consuming on time and life. Brother and Dad helps out as well. Allows us dedication to working with a family members. And gives that 100% family business”

How was it to leave corporate world: “I was doing wedding planning part time and working in property management. I knew since college I wanted to own my own business, but didn’t know what for. As working part time in wedding planning I knew that bridal shop was best fit. I wanted to set apart from the David’s bridal to a big end shop, as I wanted to fit ALL women. And there is no going back. No one can be my boss again. ”

What is you typical bride: “open minded brides.”

How do you connect with other vendors: “I love networking, rising tide, tuesdays together.”

How did you pick your location in Richmond: “We didn’t want to be where competitors are. Definitely wanted a cozy feel. We  love the neighborhood and how it is changing. People are changing churchhill. It is a place that is easy to park. We didn’t want or need the drive by traffic and do not prefer ‘walk in’ traffic. Its a comfortable feeling. We  couldn’t achieve that in short pump or in cary town.  We are surrounded by amazing restaurants that we can suggest to their brides after their appointments.”

What can we look for from Urban Set Bride in the next year: “We are expanding the shop and bringing in an in house seamstress. We will have an in-house florist, Amanda Burnette. And will have office space for Wood Grain and Lace. Inventory is expanding, more plus size more casual options. Would like to add a menswear that are LGBT for women’s suits as well.”

Who are your favorite designers: Maggie Sottero, voted best fit, trendy and classic, great detail. not super expensive. under 2900. Oldest designer: Ellis Bridal, 104 years in business.

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Thank you so MUCH Urban Set Bride for allowing me to come in and spend some time with y’all, it was a true pleasure.


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